The word Diadora comes from the Greek word διὰ δωρέα “dia-dorea” which means “to share gifts and honours”.
The sharing of successes, sense of a team in competitive sports and respect for team members and opponents, are some of the essential principles of the Diadora brand. With years of designing athletic equipment, it is not surprising that watches created by the Italian company founder, Marcello Danielli, might closely resemble the lines of a fine European sports car. The timepieces feature elegant curves and bright colors of racing stripes. The watches are sleek, durable, powerful and highly functional.